Issue 1 - December 2019 Placebo Marks

Placebo Marks

Article By: Jake Linford 47 PEPP. L. REV. 45 (2019) Scholars often complain that sellers use trademarks to manipulate consumer perception. This manipulation ostensibly harms consumers by limiting their ability to make informed choices. For example, holding other things constant, consumers spend more money on goods with a high-performance reputation. Critics characterize that result as …

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